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This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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This second edition addresses contemporary advertising in the context of current changes in communication. It is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
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- Nakladateľ: Taylor & Francis Ltd
- Kód:
- Rok vydania: 2001
- Jazyk: Angličtina
- Väzba: Paperback
- Počet strán: 272
- Šírka balenia: 15.6 cm
- Výška balenia: 23.5 cm
- Hĺbka balenia: 1.6 cm
- Váha balenia: 418 g
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