Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums, but also through new digital media, particularly social media. This volume chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and...
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Today, political leaders and candidates for office must campaign in a multi-media world not only through the traditional media forums, but also through new digital media, particularly social media. This volume chronicles how Twitter, Facebook, Reddit, email, and memes are used successfully and unsuccessfully to influence elections.
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