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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing...
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The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is the GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation.
Skryť popis- Nakladateľ: SAGE Publications Ltd
- Kód:
- Rok vydania: 2020
- Jazyk: Angličtina
- Väzba: Hardback
- Počet strán: 288
- Šírka balenia: 24.8 cm
- Výška balenia: 17.5 cm
- Hĺbka balenia: 2.5 cm
- Váha balenia: 650 g
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