Contents: Multi-national corporations: corporate strategy, sales management science and intercultural business communications - Working across different company divisions: tension fields - Influences of cultural differences to the corporate structure - Influences of company goals - Bridging...
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Contents: Multi-national corporations: corporate strategy, sales management science and intercultural business communications - Working across different company divisions: tension fields - Influences of cultural differences to the corporate structure - Influences of company goals - Bridging cultural gaps - Measuring interculturality.
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