Part 1: Understanding strategy and strategic management 1. What is strategy and who is involved? 2. The business model and the revenue model 3. Strategic purpose Part 2: Analysis and positioning 4. The business environment and strategy 5. Resource-led strategy 6. The dynamics of competition Part 3: Strategy development 7. Introducing culture and values 8. Creating and formulating strategy: alternatives, evaluation and choice 9. Strategic planning 10. Strategic leadership and intrapreneurship: towards visionary leadership? Part 4: Strategic growth issues 11. Strategic control and measuring success 12. Strategic growth: domestic and/or international? 13. Failure, consolidation and recovery strategies Part 5: Strategy implementation 14. Strategy implementation and structure15. Leading change 16. Managing strategy in the organization 17. Final thoughts and reflections: the practice of strategy Skryť popis