PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- Chapter 1: A review of the fashion industry.- Chapter 2: Fashion, business and product.- Chapter 3: The roles of buyer and merchandiser.- Chapter 4: Organising the buying and merchandising function.- PART II: FASHION MERCHANDISING.- Chapter 5: Fashion merchandising: The Hepworth case study.- Chapter 6: Fashion merchandising: research and analysis.- Chapter 7: Fashion merchandising: budgeting.- Chapter 8: Fashion merchandising: Open to buy.- Chapter 9: Fashion merchandising: Range planning.- Chapter 10: Fashion merchandising: sizing, deliveries and allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- Chapter 11: Trading.- Chapter 12: E-retailing.- Chapter 13: Corporate social responsibility.- Chapter 14: The merchandiser within the supply chain. Skryť popis