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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
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Adopting an international approach and offering a broader context to social marketing, this second edition presents social marketing principles in a strategic, critical and reflexive way, illustrating the value of applying marketing to solve social problems.
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- Nakladateľ: SAGE Publications Ltd
- Kód:
- Rok vydania: 2019
- Jazyk: Angličtina
- Väzba: Paperback / softback
- Počet strán: 576
- Šírka balenia: 23.1 cm
- Výška balenia: 18.6 cm
- Hĺbka balenia: 3.7 cm
- Váha balenia: 1.1 kg
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