Chapter 1 The Fundamentals of Managerial Economics§§Chapter 2 Market Forces: Demand and Supply§§Chapter 3 Quantitative Demand Analysis§§Chapter 4 The Theory of Individual Behavior§§Chapter 5 The Production Process and Costs§§Chapter 6 The Organization of the Firm§§Chapter 7 The Nature of Industry§§Chapter 8 Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets§§Chapter 9 Basic Oligopoly Models§§Chapter 10 Game Theory: Inside Oligopoly§§Chapter 11 Pricing Strategies for Firms with Market Power§§Chapter 12 The Economics of Information§§Chapter 13 Advanced Topics in Business Strategy§§Chapter 14 A Manager's Guide to Government in the Marketplace§§Case Study Challenges at Time Warner§ Skryť popis