Discover the principles of marketing communications

Marketing Communications is a specialist publication by authors Chris Fill and Sarah Turnbull focused on the field of marketing communications. It can serve as a resource for readers who want to broaden their understanding of how organizations communicate with their audiences and how individual communication tools can be planned and coordinated.

Because detailed bibliographic information (e.g., edition or chapter contents) is not available here, it is not possible to list precisely everything the book covers. However, based on the title and focus of the publication, one can generally expect it to address topics in marketing communications such as working with communication objectives, choosing and combining communication channels, and evaluating communication activities.

Marketing communication is an important part of brand work and customer relationships. This book can offer a framework and ideas for planning communication in various contexts.

Why choose Marketing Communications?

• You can expand your understanding of marketing communications and its basic concepts.
• It can help you better structure thinking about strategy and targeting of communication activities.
• It provides guidance on different marketing communication channels and their roles.
• It emphasizes evaluation and working with metrics (to the extent covered by the publication).
• It can be useful for study or practice in the field of marketing and communications.

Main product features:

• A specialist book focused on marketing communications.
• May be suitable for both students and practice-oriented readers (depending on their prior knowledge).
• Covers topics related to planning and managing communication activities across channels (within the scope of the book).
• Addresses links between different areas of communication, such as advertising, PR, and digital marketing (according to the publication's content).
• May include approaches and tools useful for communication planning, including working with resources and budgets (if included in the given edition).