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\nPublic Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.\n
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Public Relations Strategy links models and theories of strategic management to the PR function and discusses how globalization and the Internet are changing organizational PR strategy.
\n Skryť popis- Nakladateľ: Kogan Page Ltd
- Kód:
- Rok vydania: 2009
- Jazyk: Angličtina
- Väzba: Mäkká
- Počet strán: 208
- Šírka balenia: 15.7 cm
- Výška balenia: 23.4 cm
- Hĺbka balenia: 1.6 cm
- Váha balenia: 320 g
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