Discover the new era of marketing with Marketing 5.0

Marketing 5.0 presents a modern perspective on marketing that focuses on how to use technology and data to better understand customers and communicate more effectively. The book shows how technological tools can be connected with an emphasis on the human dimension of brands and customer experience.

In a rapidly changing environment, it is useful to understand how technology influences consumer behavior and how to respond to these changes. Marketing 5.0 addresses topics such as artificial intelligence, data handling, personalization, and ethical issues in marketing. The book includes explanations of concepts as well as examples that can help think about practical applications of these approaches within your organization.

Why choose this book?

• Combines technology with a human approach - offers inspiration on how to design marketing activities with regard to the customer experience.
• Current topics - covers the latest trends in digital marketing and data work.
• Inspiration for improving marketing - can help identify opportunities to advance marketing processes and communication.
• Suitable for practice and study - useful for marketing professionals, managers, and entrepreneurs.
• Clear style - accessible even to readers who are just getting familiar with technologies.
• The book deals with modern marketing trends and technologies.
• Provides an overview of the use of artificial intelligence and data analytics in marketing.
• Explains the importance of an ethical approach in digital marketing.
• Shows principles of targeting and personalization of messages.
• Contains examples and ideas for practical use in business.