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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
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The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America.
Skryť popis- Nakladateľ: Thomas Nelson Publishers
- Kód:
- Rok vydania: 2020
- Jazyk: Angličtina
- Väzba: Paperback / softback
- Počet strán: 224
- Šírka balenia: 21.2 cm
- Výška balenia: 14.1 cm
- Hĺbka balenia: 1.8 cm
- Váha balenia: 208 g
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