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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.
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From 1976 to the beginning of the millennium-covering the quarter-century life span of this book and its predecessor-something remarkable has happened to market response research: it has become practice.
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- Nakladateľ: Springer-Verlag New York Inc.
- Kód:
- Rok vydania: 2003
- Jazyk: Angličtina
- Väzba: Paperback / softback
- Počet strán: 502
- Šírka balenia: 15.6 cm
- Výška balenia: 23.3 cm
- Hĺbka balenia: 2.8 cm
- Váha balenia: 773 g
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