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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications.
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- Nakladateľ: SAGE Publications Inc
- Kód:
- Rok vydania: 2018
- Jazyk: Angličtina
- Väzba: Paperback / softback
- Počet strán: 512
- Šírka balenia: 23.3 cm
- Výška balenia: 18.9 cm
- Hĺbka balenia: 2.6 cm
- Váha balenia: 916 g
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