Addressing five sets of environmental forces (industry structure, macroeconomic, political, societal and technological variables), Cases in the Environment of Business provides an outstanding collection of relevant, classroom-tested cases. In discussing the cases, students will participate in...
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Addressing five sets of environmental forces (industry structure, macroeconomic, political, societal and technological variables), Cases in the Environment of Business provides an outstanding collection of relevant, classroom-tested cases. In discussing the cases, students will participate in managerial decisions set in an international context.
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