A complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, it equips readers with the core knowledge and skills needed to manage marketing research...
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A complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, it equips readers with the core knowledge and skills needed to manage marketing research effectively.
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