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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process.
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What Charles Darwin did for biology, Al and Laura Ries do for branding. In their exciting new book, The Origin of Brands, the Rieses take Darwin's revolutionary idea of evolution and apply it to the branding process.
Skryť popis
- Nakladateľ: HarperCollins Publishers Inc
- Kód:
- Rok vydania: 2005
- Jazyk: Angličtina
- Väzba: Paperback
- Počet strán: 320
- Šírka balenia: 23.8 cm
- Výška balenia: 13.6 cm
- Hĺbka balenia: 3.2 cm
- Váha balenia: 292 g
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