Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate,...
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Today's profound environmental dynamics render it increasingly difficult for firms to sustain business models with returns above the industry average. These practices support business unit managers in successfully realizing business model innovation and, together, establish a deliberate, strategic-level management approach.
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