At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. --Ian Wilkinson, University of New South Wales, Australia This book is very clear and well structured and the illustrations will really...
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At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. --Ian Wilkinson, University of New South Wales, Australia This book is very clear and well structured and the illustrations will really help readers to understand this area.
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