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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
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- Nakladateľ: John Wiley And Sons Ltd
- Kód:
- Rok vydania: 1998
- Jazyk: Angličtina
- Väzba: Paperback
- Počet strán: 238
- Šírka balenia: 13.6 cm
- Výška balenia: 23.5 cm
- Hĺbka balenia: 1.3 cm
- Váha balenia: 388 g
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