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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
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The text is a European adaptation of our current US book: Strategic Market Management, 9th Edition by David Aaker. This new edition is a mainstream textsuitable for all business students studying strategy and marketingcourses.
Skryť popis
- Nakladateľ: John Wiley And Sons Ltd
- Kód:
- Rok vydania: 2010
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 368
- Šírka balenia: 16.9 cm
- Výška balenia: 24.4 cm
- Hĺbka balenia: 1.6 cm
- Váha balenia: 903 g
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