This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include:  - The influence of social media on the building of luxury brands  - The effect  of the consumption of  counterfeit luxury goods on identity  - The value of brand extension...
                        
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                                                                This collection of key articles offers insights across a range of sectors. Some of the things the book will explain include:  - The influence of social media on the building of luxury brands  - The effect  of the consumption of  counterfeit luxury goods on identity  - The value of brand extension as a strategy in regards to luxury fashion brands
 
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