Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with tools and skills necessary to solve business problems and maximize opportunities. It also gives students a strong command of market research...
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Offers a concise review of a broad variety of marketing research topics. This book presents an application-oriented approach that equips students with tools and skills necessary to solve business problems and maximize opportunities. It also gives students a strong command of market research principles.
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