Suitable for both undergraduates and MBA students, this book features eighteen cases that offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. Appealing to non-majors and practical for use in operations management, it employs a cross-functional perspective that...
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Suitable for both undergraduates and MBA students, this book features eighteen cases that offer variety in length and rigor; and several are from Ivey, Stanford, and Darden. Appealing to non-majors and practical for use in operations management, it employs a cross-functional perspective that emphasizes strategy and critical thinking.
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