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This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
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This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
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- Nakladateľ: Pearson Education Limited
- Kód:
- Rok vydania: 2011
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 328
- Šírka balenia: 19 cm
- Výška balenia: 24.6 cm
- Hĺbka balenia: 1.7 cm
- Váha balenia: 638 g
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