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Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
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Global Brand Strategy speaks to three types of B2C and B2B managers: those who want to strengthen already strong global brands, those who want to launch their brands globally and get results, and those who need to revive their global brand and stop the bleeding.
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- Nakladateľ: Palgrave Macmillan
- Kód:
- Rok vydania: 2017
- Jazyk: Angličtina
- Väzba: Hardback
- Počet strán: 319
- Šírka balenia: 22.3 cm
- Výška balenia: 16 cm
- Hĺbka balenia: 2.6 cm
- Váha balenia: 590 g
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