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\nCovering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.\n
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Covering both quantitative and qualitative market research methods and including rigorous academic theory, this book explains the breadth of modern methods for upper level business and social science students.
\n Skryť popis- Nakladateľ: Cambridge University Press
- Kód:
- Rok vydania: 2021
- Jazyk: Angličtina
- Väzba: Měkká
- Počet strán: 882
- Šírka balenia: 24.5 cm
- Výška balenia: 18.9 cm
- Hĺbka balenia: 4.4 cm
- Váha balenia: 1.9 kg
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