Introduction; Jaqueline Berndt Part I. Engendering Sh jo via Manga 1. How Are Sh jo Manga Political?; Fusami Ogi 2. Redefining Sh jo - and Sh nen -Manga via Language Patterns; Giancarla Unser-Schutz 3. Romance of the Taisho School Girl in Sh jo Manga: Here Comes Miss Modern ; Alisa Freedman 4. Sh jo Manga Beyond Sh jo Manga: The Female Mode of Address in Kabukumon ; Olga Antononoka Part II. Narrating Sh jo Beyond Manga 5. Sh jo in Anime: Beyond the Object of Men's Desire; Akiko Sugawa 6. Narrating Sh jo in Japanese New Media and Cyberculture; Kazumi Nagaike 7. Mediated Sh jo in the Discourse of War Memory: The Complexity of Memory-making in Postwar Japanese War Films; Kaori Yoshida 8. The Sh jo in the R jo : Enchi Fumiko's Representation of the R jo Who Refused to Grow Old; Sohyun Chun Part III. Performing Sh jo 9. From Maiden to Queen: The Takarazuka Revue and Female Masculinity; Sonoko Azuma 10. Anime Voices and Sh jo-ness ; Kakeru Kobayashi< 11. Sakura ga meijiru : Performing Sh jo in Manga and Cosplay; Emerald King 12. A Dream Dress for Girls: Sh jo and Fashion; Masafumi Monden Part IV. Sh jo Fan Culture 13. Sh jo Media Pilgrimages into the World of Studio Ghibli; Craig Norris 14. Beyond Genre/Gender Conventions: Girls, Men and the Bish jo Form; Patrick Galbraith 15. A Cross-Media Analysis of Sh jo ; Miyuki Hashimoto 16. From Sh jo to Bangya(ru) : Visual Kei , Its Fans, and Women's Popular Culture; Andrienne Johnson 17. Sighs and Cries: Voices of BL; Minori Ishida