Chapter 1: Building the Offer Chapter 2: Beyond Services Chapter 3: Hiring and Human Resources Chapter 4: Accounting 101 Chapter 5: Buying Software to Automate the Business Chapter 6: Making Friends: Developing Partnerships Chapter 7: Engaging in Free and in Guerilla Marketing Chapter 8: Using Public Relations Chapter 9: Advertising Chapter 10: The Art of Selling Chapter 11: Diversifying Your Portfolio Chapter 12: When to Stop Growing Chapter 13: Selling the Company Chapter 14: The Part Time Owner Chapter 15: Buying a Companies Chapter 16: Running a Consulting Practice Inside a Larger Company Appendix A: Getting into A Rythm Appendix B: Common Apple Terms Appendix C: Sample Managed Services Agreement Appendix D: Using Trendlines in Excel Appendix E: Common Job Titles Appendix F: Device Scorecard Appendix G: Additional Reading Skryť popis