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Účet
In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.
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In a stimulating and novel approach, this book explains why metaphors are persuasive, suggesting that they are ideologically effective because they are cognitively plausible and evoke an emotional response.
Skryť popis
- Nakladateľ: Palgrave Macmillan
- Kód:
- Rok vydania: 2004
- Jazyk: Angličtina
- Väzba: Paperback
- Počet strán: 278
- Šírka balenia: 21.6 cm
- Výška balenia: 14.2 cm
- Hĺbka balenia: 1.8 cm
- Váha balenia: 358 g
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