Looks at the language of the chastity movement and discovers a savvy campaign that uses sex to 'sell' abstinence. Drawing from interviews with evangelical leaders and teenagers, this title examines the strategy to shift from a negative 'just say no' approach to a positive one: 'just say yes' to...
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Looks at the language of the chastity movement and discovers a savvy campaign that uses sex to 'sell' abstinence. Drawing from interviews with evangelical leaders and teenagers, this title examines the strategy to shift from a negative 'just say no' approach to a positive one: 'just say yes' to great sex within marriage.
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