Presents readers with an introduction to the various dimensions of entrepreneurship and market innovation. This book focuses on enterprising behaviour. It contains: case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have before making their...
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Presents readers with an introduction to the various dimensions of entrepreneurship and market innovation. This book focuses on enterprising behaviour. It contains: case studies and 'pause and reflect' situations for the entrepreneur to deliberate on the information they have before making their decision.
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