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Účet
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
prečítať celé
This edition provides new examples of puffery and deceit in advertising. It examines in detail the role of laws and the Federal Trade Commission in ensuring fair representation of goods and services to consumers. It describes and assesses development in advertising from the mid-1970s to today.
Skryť popis
- Nakladateľ: University of Wisconsin Press
- Kód:
- Rok vydania: 1996
- Jazyk: Angličtina
- Väzba: Paperback
- Počet strán: 256
- Šírka balenia: 22.8 cm
- Výška balenia: 15.5 cm
- Hĺbka balenia: 1.5 cm
- Váha balenia: 360 g
Recenzie