Defines the sport industry and reviews economic concepts before examining such central issues as benefits and costs, the theory of the firm, profit maximisation as a major motivator, and alternative motivators in non-profit organisations. This book is suitable for those who want a complete...
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Defines the sport industry and reviews economic concepts before examining such central issues as benefits and costs, the theory of the firm, profit maximisation as a major motivator, and alternative motivators in non-profit organisations. This book is suitable for those who want a complete understanding of the sport industry.
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