The body's built-in reward system, driven by the chemical dopamine, tells us to do more of the things that give us pleasure. In this title, the author uses neuroscience to explain how unhealthy food and behavioural fixes have ensnared us in a vicious cycle of overeating and addiction.
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The body's built-in reward system, driven by the chemical dopamine, tells us to do more of the things that give us pleasure. In this title, the author uses neuroscience to explain how unhealthy food and behavioural fixes have ensnared us in a vicious cycle of overeating and addiction.
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