Every day, the brain receives and assimilates visual information that influences our consumer decisions. Often we buy a product only because we learned about its existence, and now we want to have \"that thing from advertising\" at home. The transition from \"I see\" to \"I want\" happens quickly and unconsciously. Yes, modern brands know our secrets. But we can outwit them by mastering blindsightthe ability to see the invisible in the consumer world. From now on, the question of why we buy junk is not rhetorical. You\'ll learn to separate context from behavior, avoid sunk cost traps, and master long-term planning. It is enough to be a passenger in your own plane, become the chief pilot to choose the direction of movement in the consumer world without \"golden offers\" and \"unique promotions\".