Discover the power of persuasion with "Influence, New and Expanded UK"!

Influence is an essential resource for anyone who wants to understand how human psychology works and how to effectively influence others. This expanded and updated edition brings even more valuable insights to help you improve communication, negotiation, and achieve better results in both personal and professional life.

This book is an indispensable guide for those who want to expand their influencing skills based on scientific principles. You will find concrete techniques and examples on how to use social proof, reciprocity, commitments, and other psychological factors that drive human behavior.

With this new and expanded edition, you'll gain deeper insight into current trends and studies in social psychology. Influence, New and Expanded UK is ideal not only as a textbook but also as a practical tool for improving everyday communication.

Main product benefits:

• Updated content with new findings and examples from the modern world.
• Practical advice you can apply immediately.
• Helps you understand the principles of persuasion and manipulation.
• Suitable for professionals and laypeople who want to improve their skills.
• Supports better communication and negotiation in various situations.

General product features:

• Expanded edition of a well-known book on the psychology of influence.
• Contains scientifically backed principles and techniques.
• Enables understanding of the mechanisms of human decision-making.
• Practical approaches that support personal and professional growth.
• An excellent resource for students, managers, and marketing professionals.