Enchantment in business is the process by which a person is excited about a product, service, organization or idea. Its result is voluntary and long-term support that is mutually beneficial for both parties. Thanks to this book, you can master this art that will increase your customer base, will expand the company\'s spheres of influence and turn it into a mega-successful and profitable one. From the appearance of the staff to the design of the Facebook and YouTube banners, Guy Kawasaki knows how to use even the smallest detail to impress everyone